What is the EU GDPR?

In May 2018, a new European Data Protection Directive with the designation Basic Data Protection Regulation (GDPR) will enter into force. This regulation concerns local data protection laws in all EU countries. It applies to all companies that sell products to European citizens and store their personal information, including companies on other continents. The new directive gives EU citizens more control over their personal data and ensures that their information is protected throughout Europe.

According to the GDPR, personal data are all data relating to a person, such as names, photos, e-mail addresses, banking data, social media contributions, place of residence information, medical data or IP addresses.

There is no distinction between personal data in the private, public or work-related environment of a person - it is always about the person himself. Also in the B2B sector, it is always about individuals who share information with each other and on top of each other. Of course, customers in B2B markets are companies, but business relationships are maintained by individuals.